Notice of inauguration of advisory

beepnow OÜ (Head Office: Pikk 17-7, Tallinn, Estonia, 10123, Representative: Alex Tsai, following “beepnow”) has appointed Kenji Yamanami our advisor on April 23, 2018, so we inform you as follows.

We would like to inform that Kenji Yamanami has been placed as our advisor as of April 26th 2018.

Kenji will be our US market strategy advisor and will be supporting beepnow USA operation.

Kenji Yamanami

In 1997, Kenji has entered the Ministry of Economy, Trade and Industry as a clerk, after graduating from University of Tokyo.

He pursued in the field of IT, science technology, intellectual asset, and high-tech industry. He was also involved in various technical development; he has founded Privacymark, and pursued in planning and operation of many system. He has taken part in founding National Industrial Research Institute and NEDO as well as other technical development.

During his tenure at the Ministry of Economy, Trade and Industry, Kenji went to an oversea study program at MIT Sloan School and Duke Law School, where he earned his master’s degree. In 2006, he started working at McKinsey & Company, where he built up his record in projects such as strategy formulation, M&A, and operation improvements, mainly in high-tech industry.

In 2009 Kenji joined Rakuten as an executive officer and has contributed to expanding the cross-border and affiliate marketing supervisor. The annual sales of cross-border shopping that he created grew over 30 billion yen.

Upon Rakuten’s full-scale global expansion, Kenji was in charge of where he worked on operation aspect, such as introduction to point marketing in US, re-maintenance of the departments, and rebranding. From 2013, he was assigned strategy department where he handled PMI and acquisition. Rakuten USA switched to surplus based on strategic acquisition.

Kenji founded consulting company Acyapa Inc. and an online showroom called Caparoom Inc. in California. He has been working as executive officer at FRONTEO, Inc. Aside from his work, Kenji has given many lectures at Financial Services Agency and Securities and Exchange Surveillance Commission. He specializes in business development combined with lates IT technology, planning, reforming business models, and creates realistic solutions and establishes businesses based on his expertise in business and technology.


Career history

April 1997 Entered Ministry of Economy, Trade and Industry.

July 2006 Joined McKinsey & Company.

April 2009 Joined Rakuten (US resident since 2011).

January 2015 Founded Caparoom Inc. and Acyapa Inc. (present post)

February 2017 FRONTEO Inc. Executive Officer (present post)


Academic Record

1995 Graduated from University of Tokyo Department of Electrival and Electronic Engineering

1997 Obtained master at the University of Tokyo School of Engineering (electric engineering)

2004 Obtained master at MIT Sloan School, Management of Technology

2005 Obtained master at Duke University, Law School


beepnow team


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